Copywriting is the writing skill in which you use creative writing for advertisement purposes. In digital marketing, copywriting or content writing is important to marketing campaigns to make it hit in this competitive environment in which everyone wants to showcase their brand digitally and wants to present creative and unique content. In this situation, even the best copywriter can go out of ideas, and here, AI copywriting helps to create unique and creative content that works well according to the algorithms of different digital platforms and advertising the brand. For more information, you can consult the best digital marketing agency in Sydney.
What are the best AI tools that can be used in AI copywriting?
Each search engine and digital platform has a different set of algorithms to analyze the content and give its ranking accordingly. For example, Google has a framework based on EEAT, which means Experience, Expertise, Authoritativeness and Trustworthiness. So use the tool that provides you with content that aligns with different digital platforms and search engines, etc. Some of the best AI tools that can be used in AI copywriting by the best digital marketing agency in Sydney are:
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ChatGPT: ChatGPT is presented by Open AI, which is used to generate good content for copywriting or content writing. The open AI has introduced its latest model, ChatGPT 4O, in which O represents ‘omni’, which works multitasks such as audio, visuals and text processing. It comes with a 5x higher message limit compared to the free version of ChatGPT 3.5. It has multi-format output with improved language capabilities and emotional nuances. The advanced version can include URLs or prompts when uploading. It also has improved interaction memory, which helps indulging the content-making process more efficiently.
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Google Gemini: Gemini is Google’s chatbot, which comes exactly one year after ChatGPT. ChatGPT has free and paid versions, which are known as Gemini and Gemini Advanced. Some of the best and most useful features that come in the Gemini are:
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Drafts: In Geminin when you ask regarding a topic then Gemini generates three answers for it among which you can choose and decide which suits you the best.
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Modify response: The response you get from the Gemini you can modify as per the need, like you can make it short, long, simple or more specific in just one click.
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Double check response: Google’s Gemini offers a double check response with the results present at the Google search engine and also provides links related to the topic which helps in getting more understanding regarding the topic.
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Claude by Anthropic: If you are looking for an AI tool which can provide you with the first draft copy then Claude is the best tool to be used. It was started by the two Open AI employees and got the highest investment of $4 billion from amazon. It has less formal tone in the content compared to the ChatGPT. In its free version you can also applaud a file.
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Microsoft Copilot: In the Microsoft Copilot you will be getting an all round AI assistant but it also provides the feature of chatbot which supports GPT 4 which is paid in ChatGPT but here you get free of cost. In the chatbot it uses three approaches which are balanced, creative and precise. Offering you with the facility of choosing the content as per the need or demand.
So these are the best AI tools which help the copywriters to create authentic and unique content and raise the ranking of your site or profile on different types of search engines and social media platforms. To get the assistance of good copywriting it is advised to consult the best digital marketing company in Ludhiana.