Content optimization sounds easy but it isn’t. It consists of various ways digital marketers understake especially when it comes to existing and future content. But the job is fascinating and satisfying.
What needs to be kept in mind is that the tactics to learn and understand regarding content optimization aren’t a meere checklist of instructions. They are tactics that are smart, realistic, achieveable, easy to implement, and easy to measure. Most tactics in this area are easy to apply on existing websites.
Worthwhile tactics used in optimization content
Content optimization tactics also cover the implementation of processes easy to understand and help with various elements and aspects of Search Engine Optimization (SEO). Now we will look at all of these tactics in brief detail:
Always start with proper keyword research
Keyword research is the first step when it comes to creating and optimizing content. COntent creators look for the terms the audience uses (because understanding the audience helps with what they require and what the content should do). The terms people use for searching things online and for finding relevant content are thoroughly researched.
What marketers think versus what the audience does; there is a big difference between both. Content marketers, digital marketers, SEO teams, and PPC professionals determine the keywords relevant to what the audience uses and select the best ones for targeting.
Google’s very own keyword planner and search console are top-notch and free tools that are useful. They provide relevant suggestions and the actual keywords targeted with a results page. Content & digital marketers, plus SEO professionals find them both and Ahrefs quite useful in this regard.
Targeting relevant keywords
When conducting keyword research, its not just phrases or words having highest search volume. Sometimes, irrelevant ones have a very good search volume. This is where digital marketers should always use relevant keywords for the topic at hand. Searches with high volume are usually vague and often does not reveal what users are looking for.
Take it this way: users may search for Ford Bronco, but what exactly are they looking for in terms of Ford Bronco. Are they looking for parts? Mechanics? Garages that fix them? Specialists that modify the 4x4s? Information regarding the old models? The new Ford Bronco? And the like.
When users search for it on Google, it is not possible to tell just from the term ‘Ford Bronco’ what users are looking for. This is why it is wise to see if users have entered a wider term such as ‘Ford Bronco modifying garage’, New Ford Bronco, 2021 Ford Bronco for sale, Ford Bronco export to Spain, and the like.
Searches using the mentioned keywords and phrases are relevant. They may have a lower search volume but it helps in proper identification of users’ search intent. The content can hence be created accordingly as it satisfies the intent. Then the keywords can be ranked based on relevance. Competitive indeed but definitely worth the buck.
Content marketers must make content on topics they already know about
Expertise, Authority, and Trustworthiness, this is what Google utilizes. This gives web pages and entire websites the privilege if they can demonstrate effectively how they can satisfy those factors to get a good rank in search engines.
It is obvious that content marketers need to write on topics they have expertise in. They should also be able to clearly communicate how and why their website is trustworthy and authoritative in that very area/topic. They should also explain why should people visit their website.
Professionals from a SEO company in Dubai explain that once content marketers can proive their expertise on the topic they are fluent in and on the content on their website, this helps promote their trustworthiness on an effective footing.
Internal Linking should not be overlooked
It is the process of including links to other pages of the website in the blog posts and other content present. This helps visitors reach those pages based on relevance. If a company has a blog post showcasing their services (modifying SUV suspensions and engines) then their blog posts can link that page in the content.
Home pages and other pages are linked this way and they are helpful. Visitors turn into customers because they get an incentive to stay on the website. Search engines are also able to understand the website’s architecture thanks to internal linking.
Over to you
Content optimization isn’t hard. The tips mentioned here are easy and context matters more than just statistics. Content should be of value and must solve users’ issues at hand.